Website visits or what is called, “traffic” comes in many types of ways. The problem: To many talk about hits, visits and uniques, but as a owner, and your webmaster/SEO says, “You are rocking, today you got 500 hits.” do you know what that means?
So, what determines a full blown website visit.
First, is the hit. Think of your web site as a billboard, when a hit is driving down a freeway at 80 mph lined with billboards on both sides. In other words, a hit is a a very short view and that view only is what your stats record. A hit is ONLY a requests for files on your web. Now this is the catchy part, files are images and text. So lets say one particular page has five images and text. So in reality fact, if you have a one page web site with five images, your stats will show that you had six hits, when in reality one website page view was actuary delivered. In otherwords, if someone says, they can deliver X amount of hits, be leery.
Second, is what they call [page] view. A view is exactly what it is, the ability for your page to fully load so the user can see it.
Third, is called a unique visit or view. This is where your site is seen twice within a period of 24 hours. So, if a marketer tell you they can deliver 5000 hits to your web, you might be very leery.
Your first question would be, “How long are those hits and who is seeing my web?”
First, lets start with keyword(s) or keyphrases, which everybody understands. For example, you have written a killer novel about a stock market scandal, the main keyword(s) is not limited to the author and book’s name. The real marketing game is to type ‘market fraud’ and suddenly your web dominates the first three pages on numerous search engines regardless of what type of market. Ideally, one would like it to be at the #1 spot. Keywords are important, because those persons use search engines 85% of the time to learn, research, inquire, and buy products over the Internet. A study came out last year that 95% of all product sales were reviewed first via search.
Second, is links. The more links you have on other sites to yours the better off you are. Seventy percent of web users will click a link on a web site with close to 90% under 35 years of age. Ever wonder why you see no TV commercials for Amazon.com? Why should they when they have mastered link sharing with over 100 million web sites linking to theirs. Building links in both inbound and exchange, helps with SERPs. So if you can get your web listed on 100 “quality” sites, you have a 30-50 percent chance those people will click on your link. Which only adds to exposure when you are having others advertise for you.
Third, you must understand what determines a website visit; the most complicated thing in the marketing field. You see, the amount of website visits it takes to make a sale is deeply studied, just like anything else. So statistically if it takes 100 visits to sell one particular product … well you can see my point. The problem is, what determines a web site visit and how to get surfer to stay on your site?
Mastering the Page Visit
It used to be once somebody logged onto your web it was considered a visit and the odds were are you had a sale or inquiring because nobody had the patience to download another site. However, that has changed, due to the lightning speed of the Internet nowadays. A user can see hundreds of web sites in a matter of minutes when yesteryear it took minutes to load one site. Your web host now counts every request or visit to make sure your site falls within its bandwidth. Size of files and uploading is now calculated as if were a space launch. A visit is broken down into three requested categories (a search for web site files) called, hit, view and unique.
Your first two questions would be, “How long are those page view and who is seeing my web?”
Statistics also show, that if you have a slow loading site (more than 5 seconds and usually caused by graphics) 85 percent of those under 35 will move on. We have to remember, those are the people who buy most off the web. There are over one million new users added monthly to the Internet. You may think bullshit, think again, the average mom and pop homepage now has 20 pages. San Diego State has 250,000 pages, Amazon.com, 12.2 million just in books, and GM, 56,000 pages. Again, do the math and see how SEOing has become a great demand. How fast and slow your site loads depends on your IPS system, graphics, computer, and whether you operate using a modem, DSL Cable or Dedicated Service. Sometimes it comes down to quality, you pay for what you get.
Optimize For Each Page
One of the things people fail to do is put keywords on each page. So lets say, you have a couple of new products and a dedicated page is set to each product. A well-designed web site will be interfaced with keywords on that individual page. Remember, content development is the key to a successful web and every page can become an entry point to a user. You may find yourself screaming at your webmaster to make massive changes. Another mistake people make is having cool flash logos before their site loads. Bad mistake, search spiders can’t read Flash or Frames, so they bypass your page.
There are about a trillion webpages and Search Engines ONLY index about 10 billion. A good SEO will consider everything you have read and will optimize a site as any military general would do when planning a battle. If necessary, implement changes into the Webpage(s). A SEO’s will research one’s competition using the keywords and linking that are important to you. They evaluate what they are and are not doing. Assess what works and what does not work, along with their strengths and weaknesses. Finally, they will chart all this information and use that as a competitor’s edge for their client, provided an owner or webmaster allows changes, which is the #1 problem: People’s egos cannot fathom change and it is the reason why there are BILLIONs of Webpages drifting mercilessly in cyberspace.
So there you have it … good luck and make sales and get inquiries. If there is any questions or you want to inquire about my SEO and SEM services, please feel free to contact me.