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Compare SEO/SEM to Print Advertisement

To SEO, and to do a SEM campaign one quickly finds out they are quite an affordable investment. Many small and midsize business owners still don’t understand the importance of SEO/SEM and find it hard in having their webpages professionally optimized and spend the monthly fees for SEM where the return on your investment (ROI) may take months or years. In the long run SEO/SEM is by far the best advertising dollars spent and can be very rewarding, but it is a gradual process and not a quick fix as a normal ad campaign.

Compare SEO/SEM to Advertisement

Local MagazineLocal/General Region 1/3 column Once a month 1200-$2200+*
National Magazine National1/3 columnOnce a month 2000-$4000+*
Local Radio Local/General Region 30 second Spot60 times a month3000-$4000+*
Local TV Local/General Region 30 second Spot 60 times per month 5000-$10,000+*
Local Newspapers Local/General RegionBusiness Size Card Daily2000-$3000+*
Yellow Pages Local/General RegionBusiness Size Card Yearly100-$400+*
SEO/SEMUnlimited/TargetedPagesUnlimited400-$2000+**

* Investment ends once the ad campaign budget is depleted.
** The results continues months or even years after the investment.

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